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"IDC does a great job of bringing together senior level decision makers at their events"
Steve Wooledge,
Senior Product Marketing Manager, Corporate Marketing,
Business Objects |
Dear Colleague:
As you plan your 2006 sales and marketing strategy, I wanted to offer you a sneak preview of an event that will bring you face-to-face with hundreds of IT and business decision-makers who will impact your business. The IDC IT Forum & Expo -- IDC’s U.S. flagship event -- a two-and-a-half day conference and exhibition that offers IT and business executives strategic direction, and tactical expertise on how technology can be used to enable and transform business models.
Sign on for one of our limited number of sponsorship opportunities and maximize your benefits by taking advantage of a full year of marketing and promotion via printed collateral, public relations, direct marketing, web marketing, advertising and more.
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At the IDC IT Forum & Expo, you’ll benefit from: |
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Speaking Opportunities – Deliver your message to qualified decision-makers interested in building a relationship with you.
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Customer Reach – Unlike the typical tradeshow with thousands of attendees who aren’t the final decision-makers, the IDC IT Forum & Expo is large enough to attract a broad range of IT executives but focused enough to bring you face-to-face with buyers.
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Analyst Interaction – One-to-one private consultations with IDC analysts to gain customized, strategic advice on your company’s biggest challenges.
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Exhibit Booths – Your opportunity to comprehensively present your products and services and provide solutions to end-users who are looking for answers to their technology challenges.
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Optimum Prospect Interaction – Make contact with prospective clients at lunch each day during organized, focused roundtable conversations on their shared challenges, successes and failures.Additionally, the registrations you receive will allow your sales team to attend track sessions and better understand your potential clients business and position yourself as their solutions provider.
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Branding & Positioning – Build or reinforce your brand identity throughout our extensive, one year, multi-media marketing campaign leading up to the conference. Your logo will appear throughout every facet of the campaign, as well as on attendee materials on-site (based on meeting published deadlines).
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Extended Media Exposure – We’ve partnered with the industry’s leading associations and publications, the trusted sources for information critical to your prospective clients’ business strategy. This allows you additional access to the decision-makers you’re trying to reach through advertising, direct marketing and web marketing channels.
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60% of IDC Forum attendees are director level or above. |
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Our leadership position in the events business allows us to procure only
the most prominent IT and business leaders as speakers and we're pleased to announce we've confirmed the following keynote speakers already: |
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Featured on the cover of the latest issue of Fortune Magazine, Jim Collins, leading guru on enduring great companies and author of Good to Great and Built to Last, will share his experience on how your company can achieve superior performance, in one of his few public speaking engagements in 2006.
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John Gantz, Chief Research Officer at IDC will offer of a view of the IT landscape for the second half of this already dynamic decade, as well as strategies to handle the exhilarating growth, major transformation and undeniable change that lay ahead.
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| For more detailed information about session tracks, who will attend and the conference program, you can download a brochure by clicking here.
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Visit us online at www.idcITexpo.com for further detailsor contact me at
508-935-4116 or acatalogna@idc.com to confirm a sponsorship package that aligns with your sales and marketing goals.
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